Postcard printing is a fantastic way to brand your company and spread awareness about your business. Better yet, it is cost effective, as you can print up postcards for mere pennies a piece. This allows you to send out post cards again and again without causing a serious dent in your advertising budget.
While postcard printing is very cost effective, it will be even more powerful if you know how to design and print postcards effectively. Here are some tips for creating stunning postcards that will yield a great return on your investment.
Tip #1: Keep it simple
You have about two seconds to get your postcard's message across before the reader is moving onto the next piece of mail they received. Because of this, you should make sure that you keep your postcard printing simple. Choose brightly-colored, eye-catching images that are easy to understand and headlines that can be read quickly. You want to get your point across instantly.
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Tip #2: Choose good pictures and better copy With postcard printing, you have two main objectives. The first is to get the reader's attention and second is to convey your message. Thus, you need a good picture that will grab their attention when they open the mailbox. Even more importantly, you need to convey your message with copy that is clear, concise, and tells the reader what to do. Keep it simple - this call for action should send them somewhere that you can give them more information. Ideas include visiting your website or calling to make an appointment, coming to a grand opening or special sale, or using the postcard to receive a special discount or promotion. All of these calls to action will put the reader in a position where you can provide them with more information.
Tip #3: Listen to your printer You must read and understand your printer's instructions fully when you are commissioning postcard printing. Not following a printer's instructions carefully could cause you to receive a postcard that looks nothing like what you pictured. If you don't understand the instructions, talk to the printer. A good printer will be more than willing to walk you through the process.
Tip #4: Proofread, then proofread again A common error in postcard printing is failing to proofread the postcard carefully before printing. Once a postcard is printed, it is too late to go through and change a simple spelling error or center the picture. You will have to pay for a second run postcard printing to make these changes. Therefore, proofread everything at least twice before sending it to the printer. If you are not good at catching spelling or grammatical errors, ask someone to proofread for you
. Tip #5: Who are you again? Keep in mind that whenever you commission postcard printing, you should include all your pertinent contact information. This includes, at a minimum, your business name and phone number. Depending on what your call for action is, you may also need to include a business address, website, email, or other contact information.
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Tip #2: Choose good pictures and better copy With postcard printing, you have two main objectives. The first is to get the reader's attention and second is to convey your message. Thus, you need a good picture that will grab their attention when they open the mailbox. Even more importantly, you need to convey your message with copy that is clear, concise, and tells the reader what to do. Keep it simple - this call for action should send them somewhere that you can give them more information. Ideas include visiting your website or calling to make an appointment, coming to a grand opening or special sale, or using the postcard to receive a special discount or promotion. All of these calls to action will put the reader in a position where you can provide them with more information.
Tip #3: Listen to your printer You must read and understand your printer's instructions fully when you are commissioning postcard printing. Not following a printer's instructions carefully could cause you to receive a postcard that looks nothing like what you pictured. If you don't understand the instructions, talk to the printer. A good printer will be more than willing to walk you through the process.
Tip #4: Proofread, then proofread again A common error in postcard printing is failing to proofread the postcard carefully before printing. Once a postcard is printed, it is too late to go through and change a simple spelling error or center the picture. You will have to pay for a second run postcard printing to make these changes. Therefore, proofread everything at least twice before sending it to the printer. If you are not good at catching spelling or grammatical errors, ask someone to proofread for you
. Tip #5: Who are you again? Keep in mind that whenever you commission postcard printing, you should include all your pertinent contact information. This includes, at a minimum, your business name and phone number. Depending on what your call for action is, you may also need to include a business address, website, email, or other contact information.
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